Bad Ratios

16.20.24 - Mark

As much as I love taking good photos, and happily spend time tweaking them in Photoshop, the rewards are cut short if you don't share the images. There are lots of ways to do this from in camera viewing to websites, to getting some decent quality prints made. I love this site, but good prints are far more useful. I've still got boxes and boxes of old 3x4 and 4x5 prints, and have walls decorated with enlargements I had made when I entered photography contests (some of which I really need to digitize)

As I've picked up my cameras again, I've started printing again. From at home printing on consumer level hardware - which despite what printer manufactures claim is wicked expensive and gives at best mediocre quality - to instant print kiosks and onwards and upwards to professional photo labs.

The thing is, the "standard" photo sizes are based off the aspect ratio of 35mm film (3:2) while nearly all digital cameras shoot 4:3, and many are starting to adopt 16:9 as a shooting option, if not the native sensor size. Most printing places recognize these and similar ratios (this isn't scientific, but I think the SOL point is is you want something narrower than 2:1), but these machines will refuse to print them correctly, and make stupid assumptions rather than ask the user how to handle each image. In a smallish sample I've had images condensed, expanded, and cropped, and only when I get it manually forced into zooming out is there a chance it will print correctly, and then I had to manually trim half an inch or more of white space off all four edges.

The real sad part is that everyone seems stuck with bad ratios and terrible metrics. The industry seems happy with it's standards and simply suggests digital photographers "plan to crop digital images". Should you find a printer who doesn't mind a different aspect ratio, they hand out DPI numbers that you'll need to meet, except it's hard to translate pixel counts into useful DPI numbers, since it's not the straight 1 to 1 ratio many people claim. Depending on print method and inks used you might have half a dozen dots working to represent the color value of a single pixel.

No wonder you can still buy polaroid 600 film...

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