NPR Using Blog Comments for Marketing?

14.00.30 - Mark

NPR seems to be using comments on blogs ( same comment different blog) to market their podcasts. Or at least "This I Believe" is.

As best I can tell the Administrator for "This I Believe" ran a search on Technorati for blog posts tagged Penn Jillete, where I'm the 8th hit (the other blog I found the comment on was was 9th) then just pasted the comment into the form, submitted it and moved on to the next blog.

NPR Commenter's Referal

The comment is a pretty bland message that comes close to being comment spam, and while I allow anonymous comments, signing the message as "Admin" doesn't earn them any points, a real name or even "This I Believe" would have been much better. Despite those two items, I think it's neat that NPR (or at least some of its programs) are embracing not only podcasts, but blogs and other "new media" tools as a way of reaching interested parties. The certainlly have a ways to go in terms of making their content an open conversation, which in the end is the real strength of "new media", but the fact that they're experimenting with the tools is very encouraging.

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Radio Randomization

09.22.11 - Mark

Recently my sleep cycle has been closer to a racoon's than your standard human, and part of that has been waking up and eating breakfast. This morning while eating a pile of pancakes I turned on NPR rather than my ususual podcasts. Glad I did. NPR was running this story on the i-Bod which was well produced, right down to the NPR reporter kicking the can while testing the device - I think it was in beta. Normally NPR won't kill it's reporters on air, but I think they were justified here (pledge week - gotta bring up those ratings), and I hope that there won't be that many angry liberals calling the FCC. (BTW check the date)

It really reminded me of Benjamen Walker's Theory of Everything, which unlike normal NPR broadcasts, dosen't wait for April 1st to mix real reporting, smart interviews, well formed opinions, and a good bit of well staged fiction. I love it so much so that I'm working on both ends of the archives, listening to the archives from when it was a standard fixed time on-air broadcast as well as its current incarnation as an alt.npr podcast. Give it a good, dedicated listen, also check out AmigoFish which was the first of several things that turned me on to the Theory of Everything.

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